pitching media | Communiqué PR
07Jan
Back to the Basics – Pitches
For public relations professionals, there’s no better rush of excitement than seeing a client appear in a news story. One way to get coverage for clients is to develop and distribute a proactive pitch, which is a great way to secure interest from journalists in the absence of hard news. Pitches succinctly share a story idea or angle that could [...]
Filed under: COMMUNIQUÉ PR, Media, Positioning, PR trends, PUBLIC RELATIONS, Strategy
19Nov
Pitching to Media: Which Positions Should You Target?
Pitching to media is one of the most important avenues to earning coverage for your client. Pitching involves researching, identifying, messaging and contacting journalists who you believe will cover your client’s announcement. It is essential that you are targeting the right people with your pitch. To determine the best fit for a pitch, look at the topic or “beat” of [...]
Filed under: COMMUNIQUÉ PR, Media, Planning, PR trends
The Art of the Pitch
Nine times out of 10 clients reach out to Communiqué PR (CPR) because they want their company or service featured in the news. Media outreach and placing stories is the bread and butter for most public relations agencies and is typically what businesses think about when assessing what a firm can do for them. Anyone who has ever worked with [...]
Filed under: COMMUNIQUÉ PR, Execution, Media, Planning, Positioning, PR trends, PUBLIC RELATIONS, Strategy
Subject Lines That Are Sexy
Half of the battle of pitching is getting a reporter to open your email. Now-a-days like many industries reporters are doing more with less. That means less time available, they need the information fast and efficiently. Before coming to Communiqué PR, I was a reporter at a small TV station and managing my inbox was a challenge. It is not [...]
Filed under: COMMUNIQUÉ PR, Execution, Planning, Positioning, PUBLIC RELATIONS