positioning | Communiqué PR
15Sep
How to Effectively Navigate Social Advocacy – Following Through on Purpose and Values
Now more than ever before, companies are expected to establish a clear stance on important social and political issues. In fact, a 2018 survey from DoSomething found that 76 percent of respondents said they have purchased, or would consider purchasing, from a company to show support for the issues they back. The survey also found that 67 percent of respondents had stopped [...]
Filed under: Branding, COMMUNIQUÉ PR, Non-profit, Positioning, PR trends, Reputation Management
Behind the Scenes Look at the Introduction of Caitlyn Jenner
Possibly one of the most talked about event events of 2015 was the farewell to Bruce Jenner and the introduction to Caitlyn Jenner. Jenner has been in the spotlight for decades and is a household name to all generation because of Olympic achievements and reality television stardom. In April of 2015, the much-anticipated interview with Dianne Sawyer aired and in [...]
Filed under: Execution, Media, Planning, PR trends, Social media, Strategy
The Importance of B2B Marketing
As a marketing major, I am constantly learning about the new ways that companies are attracting consumer attention and proving their brand’s value over the competitors. The ads and promotions that people commonly associate with marketing are those for consumer products. However, marketing is equally important for those companies seeking to create value for their business customers. I recently read [...]
Filed under: Business to Business, COMMUNIQUÉ PR, Positioning, PUBLIC RELATIONS, Strategy
CVS Removes Tobacco Products in an Effort to Tie Communications to Long-Term Business Objectives
CVS recently announced its decision to stop selling tobacco products. Since tobacco previously took up a fair deal of shelf space in CVS stores, this removal was clearly newsworthy. CVS addressed the topic openly on its website. The title alone was quite a standout: “CVS quits for good. This is the right thing to do.” The page was lined with [...]
Filed under: COMMUNIQUÉ PR, News, Positioning, Reputation Management, Strategy