PR plan | Communiqué PR
21Apr
In Case of Emergency: 5 Things Every Crisis Management Plan Should Have
No organization ever expects to find itself amid a public relations crisis. However, the unfortunate reality is that unforeseen crises do happen, even to the best of us. And these crises can be most crippling when there’s no management plan in place. Even worse than combatting a crisis is doing so while caught flat-footed on your response, which can result [...]
Filed under: COMMUNIQUÉ PR, Crisis Communications, Planning, PUBLIC RELATIONS, Reputation Management, Strategy
What You Need to Know about Planning
I get a lot of grief from friends and family because I am what you might call a “planner” when it comes to my weekends, holidays and other special events. This can clash with my friends who prefer to go with the flow. But I want to know what to expect and ensure it has the outcome I want. I’ve [...]
Filed under: COMMUNIQUÉ PR, Planning, PR trends
SWOT Analysis
A SWOT analysis is a tool utilized by many marketers and public relations professionals to evaluate the Strengths, Weaknesses, Opportunities and Threats of a business project or campaign. We recently completed a SWOT analysis for a potential client to evaluate the company's past public relations efforts and where we see room for improvement. SWOT analyses provide a great groundwork for [...]
Filed under: Positioning, PR trends, Strategy
Public Relations and the Client-Facing Role
Public relations professionals continually strive to achieve meaningful results for their clients. Whether it's placing a feature story in a top publication, receiving a notable mention on a morning broadcast segment, or building strong brand awareness through well-written press releases, to achieve these results these PR efforts must be focused and strategically planned in order to arrive at the best [...]
Filed under: PR trends, Reputation Management