Last week at our Communiqué PR brownbag, Melissa Cafiero, a past Communiqué employee and current senior communications manager at Projectline for Microsoft Windows NEXT, took time out of her week to share insight about her experience managing internal communications. As an experienced PR and corporate communications executive, Melissa is passionate about helping organizations uncover the most meaningful way to interact [...]
Every once in a while, I run into a senior executive or manager who has a bias about public relations and marketing professionals. Because PR or marcom professionals may lack specific in-depth industry or technical expertise, this person believes, PR professionals cannot possibly be as knowledgeable and therefore will not be as effective in telling the company’s story. “Bias is [...]
