Starting a new career out of college is often a steep learning curve. While traditional classroom instruction teaches valuable critical thinking, group work, research and writing skills, on-the-job skills can typically only really be learned at work. As someone who is a somewhat recent college graduate, I’ve experienced this trend firsthand. I’ve made my fair share of rookie mistakes and [...]
We recently had a brainstorming session here at CPR and, not only was it really fun, we generated some good ideas. Despite its popularity, however, when I started researching this blog I found that many people find brainstorming to be a frustrating and fruitless process that fails to get the team’s creative juices flowing. The more I researched, the more [...]
Mashable has a regularly occurring series on its website called “The Social PR Guide Series.” One of the most recent contributions to this series focuses on YouTube, and how PR professionals can successfully implement and manage the solution within their companies. While many companies are becoming quite savvy at using social media sites such as Facebook and Twitter, YouTube remains [...]