PR Tips | Communiqué PR
31Mar
Social Listening: Best Practices
Monitoring social media and listening to conversations about your brand, your competitors’ brands and critical issues facing your industry is important if you’re going to stay up to speed on trends. You may also glean information from these discussions that can be applied to your business to make it stronger. Given the importance of listening, I’ve decided to revisit some [...]
Filed under: COMMUNIQUÉ PR, Monitor and Measure, PR trends, PUBLIC RELATIONS, Reputation Management, Social media, Technology
Best Practices for Tracking News Coverage
One of the many tasks that public relations (PR) agencies perform on a regular basis is tracking editorial coverage. In most cases, we track coverage that is expected, such as a story based on a press release, or a by-lined article placement. On other occasions, we may be looking for unexpected coverage, for instance from a crisis. Whatever the scenario, [...]
Filed under: COMMUNIQUÉ PR, Our Results, PUBLIC RELATIONS
The Dos and Don’ts of Deflategate – Lessons for PR Pros
By now, you've likely heard about the Patriots' latest controversy known as Deflategate, where it came out that 11 of the Patriots' 12 game balls during their AFC championship victory over the Colts were underinflated. For those non-football fanatics, this is a major violation since underinflating the balls makes them easier to grip, pass, and catch. The reaction to the [...]
Filed under: COMMUNIQUÉ PR
Mastering the Interview
Let’s just get the cat out of the bag. For most company executives or spokespeople, speaking with media can be a daunting task – no matter how seasoned you are. As soon as you receive the request for an interview, your mind may race wondering what will you say? What if the reporter asks a tough question? What if I [...]
Filed under: Execution, Media, Planning, PR trends, Strategy
The Economy and PR: Tips to Connect with Frugal Consumers
In a recent article for Advertising Age, Avi Dan shares his predictions for consumer behavior and what it will mean for marketers. Says Dan, "Unemployment will remain high, consumer confidence low and consumption depressed." According to Dan, this is a recipe for a new consumer behavior: frugality. Dan explains, "The economy is shrinking to levels that reflect [...] a vastly [...]
Filed under: Media, PR trends