PR Tools | Communiqué PR
17Mar
SparkToro – the Marketing Tool All Strategists Need in Their Toolkit
Every day, marketing strategists are on the hunt for new tools that will identify and analyze what platforms their target audiences are using and what content they want most. With SparkToro, a marketing enablement software company, marketers gain access to audience intelligence data, search engine optimization (SEO) analytics, and marketing research tools, all of which can help make their jobs [...]
Filed under: COMMUNIQUÉ PR, Execution, Experience, Monitor and Measure, Planning, Positioning, PUBLIC RELATIONS, Reputation Management, Social media, Strategy, Technology
How Cision’s $841 Million Acquisition of PR Newswire Signals a Change for the PR Industry
Most of my past writing has been focused on the changing role technology plays in the worlds of social media, marketing and advertising – but one industry that is ripe for innovation is the field of public relations. While PR teams are viewed by some as more focused on tactical execution, the value they provide is not in selling a [...]
Filed under: COMMUNIQUÉ PR, Monitor and Measure, News, PR trends
Public Relations Trends to Look Out for in 2016
It’s that time of the year again! With 2015 now behind us, public relations professionals around the world are asking themselves, what’s next for 2016? Will developing creative, engaging content continue to rule the roost? How will social media communications evolve in the new year? And what are the things PR folks should be thinking about as they begin planning [...]
Filed under: Planning, PR trends, PUBLIC RELATIONS
Infographics – A Powerful PR Tool
One of our clients recently created an infographic presenting data around the end-of-life support for Windows XP. It included a lot of nitty-gritty technical data that would typically make a reader’s eyes glaze over. But when the data was presented in a bold, brightly colored infographic it transformed into interesting factoids that caught our attention – as well as the [...]
Filed under: PR trends
PR Tool Spotlight: Alexa.com
Here at Communiqué PR, we’re always on the lookout for tools that make our work more efficient. Recently, we’ve been using one extra handy tool that we thought worth passing along—analytics provider Alexa.com. Alexa.com offers free website analytics, including traffic data, national rankings, global rankings and more. These rankings give an idea of how a particular website compares to others. [...]
Filed under: PR trends, Tech Industry
Unique Tools to Consider Adding to the PR Toolbox
As a PR professional it can be challenging keeping up with the onslaught of tools and resources available to help uncover editorial opportunities, pitch and distribute news, measure and monitor social media campaigns and gather information on speaking and award opportunities. Beyond the HAROs and Cisions’ of the world, we thought it would be useful to put together our top [...]
Filed under: Media, PR trends, Social media, Tech Industry