proactive outreach | Communiqué PR
11May
Crafting a Compelling Proactive Pitch: Tips to Consider
Proactive pitching is a powerful way to win media coverage for a client, even when there’s no major news to announce. It also allows PR pros more control over their work. However, proactive pitching can be tricky. It’s a craft that PR pros should constantly hone. Creating a compelling proactive pitch takes time and practice. There are several elements to [...]
Filed under: COMMUNIQUÉ PR, Email, Execution, Experience, PUBLIC RELATIONS, Sources, Strategy, Writing
12Jan
The Process and Impact of Proactive Pitching
Proactive pitching can be a powerful way to get media coverage for your company, even when there is no major news to announce. By finding the right angle and tailoring it to specific reporters, PR professionals can increase their chances of getting coverage. For example, by highlighting a perspective on an industry trend or sharing information about company milestones, you [...]
Filed under: COMMUNIQUÉ PR, Education, Planning, PUBLIC RELATIONS, Sources, Strategy
30Dec
2021 Year-End Results: HeadLight
Throughout the year, the infrastructure construction industry took center stage. Attention on the sector was primarily due to the negotiations for a bill that would dedicate trillions in funding to improve our nation’s infrastructure. So, when we kicked off our partnership with HeadLight, a visual-based inspection technology, at the beginning of 2021, we knew there would be exciting opportunities to [...]
Filed under: COMMUNIQUÉ PR, Infrastructure Industry, Our Results
Leveraging Newsworthy Trends for Feature Stories
These days, the national media seems to be focused on two stories: the upcoming presidential election and the economic crisis. In the past few months, the media has churned out thousands of stories with hundreds of different angles on each of these topics - everything from how the economy will impact the holidays to how the crisis is affecting pets. [...]
Filed under: Execution, Media, PR trends, Strategy