purpose motive | Communiqué PR
13May
Thoughtful Survey Design: First of a Three-Part Series
Surveys are a personal love of mine. I think it’s so much fun to learn more about others, especially their thoughts, opinions and experiences. Because a survey is easily scalable, I can put my effort into making it perfect once and I don’t need to perform the same interview 100 times and inevitably ask a question phrased strangely or mishear [...]
Filed under: COMMUNIQUÉ PR, Education, Execution, Monitor and Measure, PR trends, PUBLIC RELATIONS, Strategy, Technology
Motivation for Higher Performance: The Purpose Motive v. the Profit Motive
The “Purpose Motive” is a novel concept that purports that people are not motivated to perform at a higher level by money, but rather that performance is only driven by having a sense of purpose. Dan Pink, the author of four bestseller books on the changing world of business, claims the Profit Motive doesn’t work and that more stock should [...]
Filed under: COMMUNIQUÉ PR, News, Strategy