Q&A | Communiqué PR
01Dec
Back to the Basics – Key Messages
Key messages are the bread and butter of public relations. They offer anyone representing a brand a collection of approved messages that can be confidently shared through any form of communication. Whether you’re preparing a spokesperson for an interview or developing a pitch, clearly reflecting key messages into all campaigns and written materials will ensure that your client’s brand stays [...]
Filed under: Branding, COMMUNIQUÉ PR, Execution, Planning, Positioning, PR trends, PUBLIC RELATIONS, Reputation Management, Strategy
Soaring to New Heights
[caption id="attachment_8669" align="alignright" width="300"] Image from Alaska Airlines[/caption] Some companies take blogging to new heights. One of them is Alaska Airlines. It launched its blog (https://blog.alaskaair.com) in June 2014 and in two years the blog has published more than 230 stories that people are actually reading. Halley Knigge, who signed on with Alaska Airlines in January 2014, runs the blog. [...]
Filed under: Business to Business, COMMUNIQUÉ PR, INDUSTRY, PUBLIC RELATIONS, Strategy