Adoption of social media platforms including Facebook, LinkedIn, Twitter and YouTube has been significant, and according to CMO.com it is anticipated that “CMOs will invest more in social media this year than ever before.” Earlier this year, CMO.com launched its 2nd Annual Guide to: The Social Landscape in an effort to capture the social media landscape. While the CMO.com guide [...]
A few weeks ago I read an article on TechCrunch surrounding a new stealth company called Hipster and how it has managed to gain significant traction without even unveiling what the company does. As a PR firm we work with a variety of companies in various stages, including stealth mode, so I was intrigued to learn how Hipster has created [...]
