Radian6 | Communiqué PR
Mitch Joel’s Keynote Speech on Shifting Paradigms Within PR/ Customer Service
This past April in Boston, Radian 6 hosted its Social 2011 User Conference. Designed for those who oversee and implement social media programs, the conference welcomed several distinguished keynote speakers, including Mitch Joel, the current president of Twist Image and New York Times’ bestselling author of the book Six Pixels of Separation. Joel delivered a stirring speech (see video below) on the [...]
Filed under: COMMUNIQUÉ PR, Planning, Positioning, PR trends, Social media, Strategy
Becoming Proficient in Measuring Social Media
A few weeks ago, I wrote about two new social media measurement tools from Marketwire Sysomos that I recently tested out. While my initial thoughts and experience have been positive, it made me reflect on some of the other industry tools and resources available to help organizations measure social media’s impact and effectiveness. With social media reaching ubiquitous status for [...]
Filed under: Business to Business, Consumer, Social media, Tech Industry
Social Media Measurement Tools Continue to Evolve
Social media has dramatically changed the way organizations interact with customers and key audiences. Opportunities to engage directly and in real-time through social networking platforms such as Facebook, Twitter and blogs have given way to new levels of engagement with instant feedback. As more organizations evaluate how to leverage social mediums, many are asking questions such as, "How do I [...]
Filed under: Social media