Every morning as I slog my way through Seattle traffic, I am thankful I have satellite radio. Like many other commuters, I enjoy listening to my own collection of music and podcasts. However, my least favorite morning ritual is the task of organizing playlists and picking songs on my hour-long drive to work. With the turn of a dial I [...]
A radio media tour (RMT) is defined as a series of interviews offered to radio stations throughout the country during a specific time period. RMTs are typically conducted via telephone with radio reporters, news producers or talk show hosts. The interviews are either live or taped and typically last about 10 minutes. While RMTs are great for companies and organizations [...]
According to a recent report by eMarketer, podcasts quickly becoming viable vehicles of communication in mainstream media. Podcasts were born as a result of blending social media with iPods as a vehicle for anyone to broadcast their opinions or discuss topics of interest. "The popularity of podcasts has created an environment in which increasing numbers of media companies are repurposing [...]