recession | Communiqué PR
10Jan
Preparing for a recession: How CMOs can adjust PR strategies to protect reputation
Media are broadly reporting that a recession is coming in 2023. As stated in a recent Bloomberg article, “It may be one of the most anticipated recessions of all time …” Given the pending economic downturn, CMOs and marketing professionals must consider adjusting strategic marketing and communication activities to effectively manage their company’s reputation and build trust amid these headwinds. An economic [...]
Filed under: Branding, INDUSTRY, Planning, PUBLIC RELATIONS, Strategy
Communiqué PR — 2009 Highlights
With the economic downturn, layoffs, H1N1, massive changes in the media, and the growth of social networking impacting our world, 2009 proved to be a challenging year for many of us. At Communiqué PR, we looked at the uncertainty and adverse business climate as an opportunity to be even more focused in our efforts for our clients. Many of our [...]
Filed under: Business to Business, Execution, Media, News, Our Results, Planning, Positioning, Social media, Strategy
Business Lessons From Emerging Markets
We are in many ways living in unprecedented times. As banks and major companies crumble and the economy worsens, there seem to be increasingly fewer historical examples on which to base our current policies. But as Martin S. Roth and Richard Ettenson point out in a March 23 Wall Street Journal article, there is an often-overlooked model from which businesses [...]
Filed under: Business to Business, Positioning
Big Fish Games’ Hiring Makes for Good News
We have all seen the news regarding our suffering economy, both nationally and locally. "Company now targets 20% workforce reduction; more layoffs are possible," "Boeing Layoffs Swell to 10,000," "Starbucks to lay off 6,700, Close 300 Stores." These are just a few of the headlines from recent news. While we will continue to be bombarded with bad news about the [...]
Filed under: Consumer, Media, Our Results, Positioning, Tech Industry
What’s Good for PR Can Be Good for the Planet
What's Good for PR Can Be Good for the PlanetIn 2006, Sony Pictures Home Entertainment released a documentary film titled, "Who Killed the Electric Car?" The film examined the creation and demise of General Motors' EVI electric car in the 1990s, blaming the auto and oil industries. In response, General Motors claimed a lack of demand among consumers led them [...]
Filed under: Execution, Monitor and Measure, Positioning, PR trends, Strategy
Public Relations and the Economy
When budgets shrink and companies look to cut costs, what gets the axe first? This question is particularly relevant during difficult economic times as procedures are streamlined and excess spending is trimmed. It would be easy to brush off public relations and marketing as expendable luxuries which are not intrinsic to a company's bottom-line. But in a recent study by [...]
Filed under: PR trends