As PR professionals, we are information brokers. We endeavor to provide clear and accurate information to specific audiences on behalf of our clients. This work is the “what” of this profession, but the “how” is where the real work comes in. Our work often requires intellectual horsepower, the ability to write, and creativity, among other things. Relationship building is another [...]
“Seeking a highly-intelligent, high-judgment, self-motivated, and creative communications professional” “Looking for a creative and strategic PR manager to join our office” “This role requires a passionate, self-motivated and organized professional “ Even though the tools and skills PR professionals use every day are multiplying rapidly, it only takes a quick scan of PR job listings to see that hiring managers [...]
Recently I was at a meeting where the head of global communications for a Fortune 100 company recommended that managers read a book called “The Culture Map: Breaking Through the Invisible Boundaries of Global Business” by Erin Meyer. He raved about the book as a wonderful resource to those doing business with people in different countries. As a small boutique [...]
In public relations, you’re constantly developing relationships with journalists and clients. Another relationship that is especially critical for PR practitioners to seek out is with a mentor. The best mentors are a valuable professional asset and can serve as a sounding board to help guide you in your career. Here are five dos and don’ts to get the most out [...]
In order to successfully meet clients’ communications and business objectives, PR pros rely on ongoing feedback from a multitude of parties, and they need to be strategic at eliciting that feedback to refine their PR strategies and tactics. I recently read an insightful article in the Harvard Business Review entitled “How to Get the Feedback You Need.” Though the piece, [...]
One of my goals in 2014 is to more regularly connect with former colleagues, clients and journalists. It is not always easy to find time to network, but to keep a pulse on the business community as well as to maintain personal connections with the people who have made a difference in my life, it is important to take time [...]
[caption id="attachment_4407" align="alignright" width="300"] Photo Credit: PRWeek[/caption]Many of us in the PR profession know that August is a time to celebrate some of the best and brightest talent in the PR world. Specifically, August marks the time when PRWeek releases its prestigious 40 Under 40 list, which recognizes standout PR professionals from both agency and in-house roles. According to Steve [...]