reputation | Communiqué PR
19Sep
Driving PR Success: Four Takeaways from My Car-Buying Experience
Buying a car can feel like a whirlwind of decisions, negotiations and gut checks—much like navigating public relations. As I recently ventured through the car-buying process, it struck me how many PR lessons I could glean from this experience. From asking the right questions to building trust and understanding the market, the skills required in both situations are strikingly similar. [...]
Filed under: PUBLIC RELATIONS, Strategy
19May
How to Manage Unforeseen Leaks
I’m good at keeping secrets. For over a year and a half, I was able to keep a project that I’d been working on under wraps – not even my parents knew. The project is the largest I’ve worked on in my life thus far, so I was (and am) adamant about keeping my mouth shut to mitigate any risk [...]
Filed under: COMMUNIQUÉ PR, Crisis Communications, Execution, Experience, Planning, PUBLIC RELATIONS, Reputation Management, Strategy
16Jan
Email Signatures – What do They Say About You?
When I first came across this New York Times (NYT) article, What Your Email Signature Says About You, I immediately categorized it as a clickbait story. Upon further review I discovered there was much more behind it. While I personally refrain from adding quotes, jokes, scriptures, social media links or other items – and quite frankly discount lengthy and promotional [...]
Filed under: COMMUNIQUÉ PR, Reputation Management
Reflecting on Bob Simon & the Art of Story-Telling
One of the many reasons I got into PR is because I have a deep-rooted love of storytelling. Stories not only reflect back our experiences, but they also shape how we think about the world. Stories help us be analytical, empathic and worldly. They empower us to think beyond our own experiences. Few understood this better than CBS News foreign [...]
Filed under: INDUSTRY, Media, PUBLIC RELATIONS, Reputation Management
Best Practices for Managing an Online Reputation
More and more consumers are making decisions based on reviews from online sites like Angie’s List and Yelp. In a perfect world, every customer would be a happy customer. Unfortunately, it is usually the disgruntled customer who chooses to leave a nasty review that can leave a brand feeling tarnished. In fact, eight out of ten consumers change their mind [...]
Filed under: Branding, COMMUNIQUÉ PR, Consumer, INDUSTRY, PUBLIC RELATIONS, Reputation Management, Social media
Beyond Your Good Name: How PR Can Leverage Reputation to Help Meet Business Objectives
We recently announced our fourth anniversary, marking the beginning of our fifth year in business. Since the firm's founding in 2004, we have experienced tremendous growth, which can largely be attributed to our reputation of delivering stellar results and fostering great relationships. For example, stellar results and great relationships can be seen in the national attention we garner for our [...]
Filed under: News, Our Results, PR trends, Reputation Management