Reuters | Communiqué PR
Exclusives: Are They Still Relevant?
Offering a reporter an exclusive story is a time-honored agreement in which a company or PR firm offers a piece of noteworthy news or interview exclusively to one publication or media outlet to publish. But with the current shift in the media landscape coupled with the rise of social media significantly increasing the demand for real-time information, are exclusives still [...]
Filed under: Media, PR trends
Working With Reuters
Reuters is a well-respected, influential news outlet. With 196 editorial bureaus in 130 countries and 2,400 editorial staff members, the newswire covers international news, regional news, politics, social issues, health, business, sports and media. A story placement with Reuters can provide a fantastic opportunity to raise the visibility of a company, establish thought leadership on a particular trend and gain [...]
Filed under: Media, Strategy
iTunes New Pricing Model – Is it Working?
Back in April, we blogged about Apple's move to eliminate the "one price fits all" model for its iTunes digital media store, opting to shift to a three-tiered pricing model. While this news was met with some trepidation by media, music labels and consumers, a new article from Billboard's Antony Bruno and Glenn Peoples suggests that Apple's variable pricing approach [...]
Filed under: Business to Business, Execution, Media, Our Results, Social media, Tech Industry
Bing versus Google – How Healthy Competition Builds Media Buzz
Microsoft's new search engine Bing has been grabbing headlines since its official launch on June 3. Expected to rival search engine giant Google, Bing is gaining popularity and, according to recent comScore Networks data, is boosting Microsoft's market position. So what makes Bing the new search engine darling? Is it the friendly user interface or the new Explorer Panel that [...]
Filed under: Social media, Tech Industry
Connected Services Drive Innovation in the Wireless Industry
Communiqué PR recently completed a project with Dashwire, an independent connected services platform provider. Dashwire offers an industry-leading connected services platform solution that delivers mobile-to-Web consumer services. This means mobile users can sync and manage their personal contacts, text messages, calls, photos, videos and settings from their phone to the Web. The connected services market is heating up, and Microsoft's [...]
Filed under: Business to Business, Our Results, Tech Industry
Apple iTunes Rocks the Digital Music Industry
Today Apple officially launched its new three-tiered pricing system for its iTunes digital music store and eliminated the "one price fits all" model. Back in January, the company announced it would implement a new variable pricing structure in which songs would be offered at one of three pricing tiers: 69 cents, 99 cents and $1.29. News of the new pricing [...]
Filed under: Business to Business, Tech Industry
Obama Administration Rallies Support through Americaís Stories
The Obama Administration has done an amazing job of harnessing the power of the Internet to reach the public, communicate the president's position on important initiatives and gather personal stories of the American people. Through social media tools, e-mails and blogs, President Obama is encouraging open communication and asking his most important audience - you - to share your stories. [...]
Filed under: Execution, Social media