We often use analogies to help our clients tell their stories. We find the more complicated the subject matter or the more novel the concept, the more helpful it can be to use an analogy to help people grasp your ideas. An analogy is a similarity between like features of two things, on which a comparison may be based: For [...]
Time is precious. We are a society driven by deadlines and fast paced schedules, so it’s no wonder capturing people’s attention is a difficult task. Communiqué PR recently tweeted about a NPR story titled, “The Incredible Shrinking Sound Bite.” The article explores the history behind the length of sound bites in the media. Today the average sound bite is just [...]
