ROI | Communiqué PR
20Dec
Making the Most of Unique Data
Leveraging Unique Data to Drive Awareness and Build Thought Leadership More and more, we are finding that clients are interested in developing and publishing their own surveys or reports, highlighting original findings about their respective industry. And while the unique insights often offer insights in customers’ perspectives and interests, original data is also an excellent tool that can be leveraged [...]
Filed under: COMMUNIQUÉ PR, INDUSTRY, Sources, Strategy
Pinterest’s New Measurement Tool: What it Means for Public Relations
Pinterest has increased its presence as a tool for businesses with the recent release of business Pinterest pages. On March 12 this year, the site announced it would continue to build on this trend with the introduction of Pinterest Web Analytics. This valuable new tool will allow anyone with a verified website to see how many people have pinned from [...]
Filed under: COMMUNIQUÉ PR, INDUSTRY, Media, Monitor and Measure, PR trends, PUBLIC RELATIONS, Social media, Tech Industry
How to Measure PR Impact
Does it make sense to measure impact? This was the subject of a recent article in Harvard Business Review. The article shares the stories of three organizations – Acumen Fund, Robin Hood Foundation, and Millennium Challenge Corporation – aiming to make a major impact on the lives of individuals, including reducing cases of malaria and fighting poverty. Although these thoughtful [...]
Filed under: INDUSTRY, Media, Monitor and Measure, Planning, PR trends, PUBLIC RELATIONS, Strategy
Measuring ROI in Social Media
Measurement is one of the most important activities in PR. If you can’t measure success, then how do you prove the value that PR can add? Measuring the reach and impact of traditional media can be tricky all on its own. While you may land a story in the front page of The New York Times or place an advertisement [...]
Filed under: Monitor and Measure, Social media, Strategy
Digital Strategies are Not Cutting It for CMOs
Heidrick & Struggles, an Atlanta-based recruiting firm, recently conducted a survey to evaluate the success of digital strategies in marketing activities, such as social media, search engine optimization (SEO) and business intelligence. They surveyed 111 senior marketing executives at firms with $1 billion or more in annual revenues and found that while many marketing executives acknowledge the wealth of information [...]
Filed under: Social media, Tech Industry
Measuring the Value of PR
PRWeek recently published an article about the importance of measuring the return on investment (ROI) of PR initiatives. According to Seth Duncan, a research manager at Context Analytics, "in a challenging economy, it is likely many PR pros will see increasing pressure to show their value to their organizations' bottom line."Measuring the financial value of our PR efforts is a [...]
Filed under: Monitor and Measure, PR trends