search engine optimization | Communiqué PR
14Apr
Guide to Blogging for SEO: Refresher on Tips & Takeaways from Semrush’s 2022 Report
A little over a year ago, we published a post sharing four tips to optimize blogging for SEO. With 2022 well underway, we want to revisit those tips and determine if and how SEO content development strategies have evolved in just one year. As a quick refresher, blogging is an important tactic to improve SEO because it can help [...]
Filed under: COMMUNIQUÉ PR, Execution, PR trends, PUBLIC RELATIONS, Social media, Strategy, Technology, Writing
17Mar
SparkToro – the Marketing Tool All Strategists Need in Their Toolkit
Every day, marketing strategists are on the hunt for new tools that will identify and analyze what platforms their target audiences are using and what content they want most. With SparkToro, a marketing enablement software company, marketers gain access to audience intelligence data, search engine optimization (SEO) analytics, and marketing research tools, all of which can help make their jobs [...]
Filed under: COMMUNIQUÉ PR, Execution, Experience, Monitor and Measure, Planning, Positioning, PUBLIC RELATIONS, Reputation Management, Social media, Strategy, Technology
06Apr
SEO Refresher: 4 Tips to Optimize Blogging for SEO
When trying to optimize content and boost rankings on search engines, many marketing pros look to search engine optimization (SEO) as their north star. These three magic words (and letters) help teams measure and increase general brand awareness and engagement with target audiences. By investing in SEO, businesses interconnect their marketing efforts with the architecture of their website so that [...]
Filed under: COMMUNIQUÉ PR, Media, Monitor and Measure, Planning, PR trends, Social media, Strategy
Power Up Your PR and SEO Efforts in 2017
Listen up, kids. It was a grim and archaic time before the days of “The Google.” Over the holidays, I was reminiscing about the days of looking things up in actual encyclopedias or, even more tragically, having to sit through an entire movie without the ability to pause and search for where we had seen “that guy from that show [...]
Filed under: COMMUNIQUÉ PR, Media, Positioning, Tech Industry
How to Increase the SEO of Your Twitter Account
There are many uses for social media sites such as Twitter, and regardless of your objectives, gaining influence, followers and social connections will help you get there. Rarely does an organization create a Twitter account with no hope of being found or followed. One of the key ways to have your Twitter handle found and followed is to improve the [...]
Filed under: Execution, Monitor and Measure, PR trends, Reputation Management, Social media
Five SEO Tips for Websites
A company website can be a vital tool to educate and engage current and potential customers. Customers’ first brush with a business often comes through a search on the Internet. According to data from analyst firm iProspect, “62 percent of search engine users click on results within the first page of search results and 36 percent believe that companies whose [...]
Filed under: Branding, Positioning, Strategy, Tech Industry
Digital Strategies are Not Cutting It for CMOs
Heidrick & Struggles, an Atlanta-based recruiting firm, recently conducted a survey to evaluate the success of digital strategies in marketing activities, such as social media, search engine optimization (SEO) and business intelligence. They surveyed 111 senior marketing executives at firms with $1 billion or more in annual revenues and found that while many marketing executives acknowledge the wealth of information [...]
Filed under: Social media, Tech Industry
Search Engine Optimization and Your Press Release
You've probably been hearing a lot about the importance of search engine optimization (SEO), the practice of improving the volume and quality of traffic to a particular Web site. You are likely aware that you need to make certain your company's press releases and other media materials receive high rankings on search engines, such as Google, Yahoo! and MSN, but [...]
Filed under: Media, PR trends, Strategy
Communiqué PR Shares Industry Perspective with PRWeek and Workinpr.com!
Communiqué PR's founders Jennifer Gehrt and Colleen Moffitt recently caught up with two PR-oriented publications, PRWeek and Workinpr.com. Editors spoke to Jennifer and Colleen about their perspective on current industry trends, best practices and how PR has changed over the past 15 -20 years. Check out the PRWeek article to learn about leveraging search engine optimization (SEO) or the Workinpr.com [...]
Filed under: News