Social Media Analytics | Communiqué PR
31Mar
Social Listening: Best Practices
Monitoring social media and listening to conversations about your brand, your competitors’ brands and critical issues facing your industry is important if you’re going to stay up to speed on trends. You may also glean information from these discussions that can be applied to your business to make it stronger. Given the importance of listening, I’ve decided to revisit some [...]
Filed under: COMMUNIQUÉ PR, Monitor and Measure, PR trends, PUBLIC RELATIONS, Reputation Management, Social media, Technology
23Jun
Best Practices for Social Media Tracking
According to Pew Research, 72% of Americans use at least one form of social media, making it an attractive way for companies to reach key stakeholders including consumers, clients, and current and potential employees. However, it can be difficult to determine the return on investment for the work required to regularly post content, gain followers and grow a network. Tracking [...]
Filed under: COMMUNIQUÉ PR, INDUSTRY, Monitor and Measure, Social media, Strategy
3 Reasons Why Brands Should Celebrate Twitter’s Rumored 10,000-Character Limit Expansion
“Deliver a message or an offer with a call to action; you can also insert a link and a hashtag so your target audience will see this #Twitter” The above statement is exactly 140-characters long, which meets Twitter’s legendary length restriction for a tweet. I love Twitter because it’s a simple, intuitive tool and timely news source, especially for media [...]
Filed under: COMMUNIQUÉ PR, Media, PR trends, Social media, Strategy, Tech Industry
Tips for Leveraging Twitter’s New Analytics Dashboard
Have you ever wondered how many people actually read your tweets? Now that Twitter has made its analytics dashboard available to everyone you can find out. The dashboard, which was previously only offered to advertisers and verified accounts, provides details on your tweets' engagement as well as follower demographics. You can check it out at analytics.twitter.com. The insights the dashboard [...]
Filed under: Monitor and Measure, Social media
Becoming Proficient in Measuring Social Media
A few weeks ago, I wrote about two new social media measurement tools from Marketwire Sysomos that I recently tested out. While my initial thoughts and experience have been positive, it made me reflect on some of the other industry tools and resources available to help organizations measure social media’s impact and effectiveness. With social media reaching ubiquitous status for [...]
Filed under: Business to Business, Consumer, Social media, Tech Industry
Measuring the Value of Social Media
We often get asked by our clients, “how can you measure the value and success of social media?” There are many tools that can track social conversations, capture data around who’s driving these conversations and measure the conversation’s influence. However, it can be a challenge to understand how this information is impacting an organization (i.e. brand perception, sentiment of customers [...]
Filed under: COMMUNIQUÉ PR
Twitter User Statistics
eMarketer recently released a report from Sysomos on the demographics and usage habits of Twitter users. Sysomos is the leading provider of social media analytics. According to the report titled "An In-Depth Look Inside the Twitter World," 72.5 percent of all Twitter users joined the service in the first five months of this year. Some of the other data revealed [...]
Filed under: PR trends, Social media