social media presence | Communiqué PR
28Apr
Elon Musk’s Acquisition of Twitter: What PR Professionals Should Keep in Mind
Elon Musk’s acquisition of Twitter has dominated headlines for the last few days. The news has led to differing perspectives and left many asking what it means for the future of the platform. While only time will tell how this ownership change will impact Twitter’s future, PR professionals should be considering impacts and changes now. Twitter plays an important role [...]
Filed under: COMMUNIQUÉ PR, PUBLIC RELATIONS, Social media, Strategy, Tech Industry
31Aug
5 TikTok Tips Every Content Creator Should Follow in 2021
Over the years, TikTok has quickly become one of the leading social media apps in the world and currently has a staggering 689 million monthly users. For content creators, TikTok is a key platform to promote their work, products, personalities and ideas in creative ways to a global audience. However, the saturation of videos and accounts on TikTok means that [...]
Filed under: COMMUNIQUÉ PR, Consumer, PR trends, PUBLIC RELATIONS, Social media, Strategy, Tech Industry, Technology
03Dec
The Intersection of Earned and Social Media – Where the Magic Happens
We have written often in this blog about the value of earned media, but I’d like to dig a little deeper into how it can help better build your brand. How can you reinforce positive perceptions of a company, support media pitching efforts, and ultimately strengthen the value of media placements? Social media might be the answer, albeit not a [...]
Filed under: COMMUNIQUÉ PR, Media, Monitor and Measure, Positioning, Social media, Strategy
The Importance of Social Media for B2B Marketers
In PR, social media activities can be a major part of your communication strategies. Whether you are creating a social media plan for a client, developing content to post, or providing guidance on which platforms to use, it is clear that social media has become an increasingly important part of any marketing campaign. B2C companies have been extremely active with [...]
Filed under: Business to Business, Social media, Tech Industry
To Tweet or Not to Tweet?
When developing a PR strategy for our clients, one of the first questions we ask is, “Does the company and the CEO have a social media presence?” If the answer is yes, then we determine how we can amplify our results through those channels and assist in growing followers for the company and executive. If the answer is no, then [...]
Filed under: COMMUNIQUÉ PR, PR trends, Social media, Strategy, Tech Industry
Making Use of LinkedIn Applications
Here at Communiqué PR, we are huge fans of LinkedIn. Although not an end-all resource, it is hugely helpful for recruiting, staying up to date with contacts, and maintaining your personal and business’ online brand. LinkedIn is most effective when updated frequently, as it is an easy tool that lets colleagues know what you are up to—and the more accurate [...]
Filed under: INDUSTRY, PUBLIC RELATIONS, Reputation Management, Social media