Social Network | Communiqué PR
12May
Using PR to Appeal to Gen Z
The power of public relations is not lost on Generation Z. It does, however, work differently. According to Forbes, this generation’s understanding of public relations is far more consumer-based and authenticity-focused. When a member of Gen Z hears the term PR, they think of product samples and brand merchandise rather than more traditional PR tools like earned media, storytelling and [...]
Filed under: COMMUNIQUÉ PR, Execution, Media, Planning, PR trends, PUBLIC RELATIONS, Reputation Management, Social media, Strategy
Writing for Different Mediums
Today’s communicators are called on to write for an increasing number of mediums including print and broadcast media, social networks, and online media such as blogs and Web sites. Some of us are also writing scripts for podcasts or YouTube videos. So how do you – as a communicator – effectively write for these different mediums and ensure your communication [...]
Filed under: News, PR trends, Social media
Social Media: What to Expect in 2010
2009 was the year of social media with social mediums such as Facebook, Twitter, and LinkedIn, experiencing explosive growth as consumers increasingly turned to these networks for recommendations on products and services. In fact, a recent Razorfish survey of digitally connected customers found that 97 percent of their online experiences influenced their purchasing decisions. Some additional interesting data to consider: [...]
Filed under: Business to Business, Consumer, Execution, Media, PR trends, Social media, Strategy, Tech Industry
What are Twitter Hashtags?
Twitter can be an invaluable resource. From chatting with friends to connecting with new people, this social network provides a way to instantaneously share information. But the sheer volume of conversations and links can be overwhelming, and many people find it difficult to navigate. So we were pleased to learn about a Twitter feature designed to address this problem. Twitter [...]
Filed under: Social media
Starbucks VIA Ready Brew & Twitter
One of the very first things I do every morning is check Facebook, Twitter, read the news and drink coffee. It is a relatively peaceful morning ritual - except when my beloved dog Scout wants to play. The other morning while checking Twitter, I noticed that the word "Starbucks" was trending on the site. I was immediately intrigued. I wondered [...]
Filed under: Consumer, Social media