Super Bowl | Communiqué PR
Newsjacking for Dummies: Amplifying Your Brand Message
As an intern at Communiqué PR, I have had many opportunities to expand my knowledge of the industry. I recently learned of an intriguing communications tactic known as “newsjacking.” For those who are unfamiliar with the term (much as I was), newsjacking refers to when you capitalize on a trending news topic—by using humor or by inserting your company’s point [...]
Filed under: INDUSTRY, Media, Monitor and Measure, Planning, Positioning, PUBLIC RELATIONS, Strategy
The Dos and Don’ts of Deflategate – Lessons for PR Pros
By now, you've likely heard about the Patriots' latest controversy known as Deflategate, where it came out that 11 of the Patriots' 12 game balls during their AFC championship victory over the Colts were underinflated. For those non-football fanatics, this is a major violation since underinflating the balls makes them easier to grip, pass, and catch. The reaction to the [...]
Filed under: COMMUNIQUÉ PR
Seattle’s Seahawks Victory Parade and the Importance of Celebrating Success
This past Wednesday, an epic event overtook the city of Seattle: the Seahawks Super Bowl victory parade. According to news reports, some 700,000 people flooded the downtown streets to go full Beast Mode and revel in the Seahawks’ win—the first Super Bowl victory in the history of the franchise. In a city of 634,535, this very well may have been [...]
Filed under: COMMUNIQUÉ PR, PR trends
YouTube Videos; Effective Marketing Platform or Not?
Tom Trinneer, a friend and former client of Communiqué PR, suggested I blog about YouTube and how corporations are using videos to promote their images and achieve their business objectives. He also suggested I check out Microsoftís video to promote Microsoft Surface, below. Right away I was intrigued. Clearly, video can be a very effective medium for entertaining, educating, attracting [...]
Filed under: Social media