Perhaps one of the most enjoyable tactics in the PR and marketing tool bag is the creative campaign. We’ve all seen brilliant examples of well-produced, creative brand campaigns which lead to massive brand awareness and adoption. Possibly the most successful creative campaign in recent history is “The Man Your Man Could Smell Like," conceived by Weiden + Kennedy and launched [...]
Seahawks mania is at an all-time high in Seattle. The city is plastered with the iconic 12th man flags and not a moment goes by when there isn’t something on TV, radio or online about the team’s march to the Super Bowl. And of course, the big story that everyone is talking about is Richard Sherman’s famous post-game interview with Erin [...]
