Target | Communiqué PR
The Target Boycott: How Target is Successfully Dodging a PR Nightmare
With Target’s new gender-neutral policy that offers customers and employees the freedom to use the bathroom or fitting room that best aligns with their gender identity, comes an inevitable national debate over an already controversial social issue regarding equality. On April 19, 2016, Target issued a statement about its new policy and almost one month later, on May 11, Target’s [...]
Filed under: Branding, Planning, Positioning, PR trends
Pop-Up Stores Coming to a City Near You
This week, Target plans to open a pop-up store in downtown Chicago, the first time the company has used one of its pop-up stores in the Midwest. For the uninitiated, a pop-up store is a temporary store that is open for a limited time - typically in a major city or mall - to create buzz around particular brand or [...]
Filed under: Consumer
OnRequest Images in the News
We recently placed a byline article on behalf of our client, OnRequest Images, in the Atlanta Journal Constitution. The article, written by OnRequest CEO Carla Stratfold, details why photos play a key role in branding. Carla notes that companies are gaining market share by using custom photography and digital assets to showcase their most affordable products and services to help [...]
Filed under: Branding, Business to Business, Our Results, Tech Industry
The Recession and Advertising: Pursuing an Older Generation
It's a sign of the times: As younger consumers lose discretionary income, advertisers are shifting their attention to an older generation. This shift has implications for print and broadcast as those media outlets which cater to an older generation are faring better in this economy. Older generations were previously ignored by advertisers because they were considered less wealthy and resistant [...]
Filed under: Consumer, Media