TechFlash | Communiqué PR
Local Coverage of Serials Solutions
Most marketers and PR professionals appreciate the importance of having access to credible information. Many college students and researchers are in the same position. They need credible, current content and want a Google- like experience when searching their libraries for it. Until just 18 months ago, accessing information in academic libraries (and some corporate libraries) has often been a painful [...]
Filed under: Business to Business, Execution, Media, Our Results, Strategy
Building Buzz in a Noisy Market
Launching a product or service is no easy feat, especially when you are entering a market that has been shaped by strong, established leaders and become saturated with other emerging players. How do you cut through the noise and differentiate your organization? How do you avoid becoming a “me too” scenario? We were recently reminded of this challenge as we [...]
Filed under: Execution, Media, Monitor and Measure, News, Non-profit, Our Results, Social media
Changes at TechFlash
Recently, Seattle-based TechFlash, a major source of technology news, went through dramatic changes with the departure of Todd Bishop and John Cook, the outlet’s founders and first employees. As avid followers of the media, and fans of TechFlash, we were hungry to know the type of following TechFlash has had. The information we discovered, based on a 2010 online survey, [...]
Filed under: Media, News, Strategy
gdgt: A Social Platform for Gadget Lovers
Attention all tech fans and gadget geeks! We’ve been playing around with a semi-new (launched a year ago) technology site developed by former Engadget editors Peter Rojas and Ryan Block called gdgt (or gadget). gdgt is a social platform that enables users to connect with the community through gadgets, and connect with your gadgets through the community. According to its [...]
Filed under: News, Social media, Tech Industry
The Top 10 Most Influential Tech Bloggers
Many of our clients are in the technology industry, so we often work with tech bloggers. These bloggers have become increasingly influential as customers look online for advice before making big purchases. And while there are many important tech bloggers, a few stand out as the most influential. So without further ado, here is our list of the top 10 [...]
Filed under: Media, Social media, Tech Industry
Alaska Airlines Announces Key Findings of Inflight Wi-Fi Service Trial
On February 26, Alaska Airlines announced the trial launch of its new satellite-based wireless Internet service, Alaska Airlines Inflight Wi-Fi. The launch of this service, which can be used by passengers to browse the Web; access online music, games, podcasts and webcasts; send and receive e-mail and connect to Virtual Private Networks (VPN), garnered more than 45 print and broadcast [...]
Filed under: Consumer, Our Results, Tech Industry
Position for Acquisition – How PR Can Be the Key to the Right Deal
Many industry experts predict that the merger and acquisition market (M&A) is going to turn around later this year. This theory was outlined in several recent articles including one by TechFlash's John Cook, "When will the high-tech M&A bottom feeders emerge?" and another from IDG News's Marc Ferranti "Wall Street Beat: M&A, Oracle Stress the Positive." In the TechFlash article [...]
Filed under: Business to Business, Execution, Planning, Strategy, Tech Industry
Big Fish Games’ Hiring Makes for Good News
We have all seen the news regarding our suffering economy, both nationally and locally. "Company now targets 20% workforce reduction; more layoffs are possible," "Boeing Layoffs Swell to 10,000," "Starbucks to lay off 6,700, Close 300 Stores." These are just a few of the headlines from recent news. While we will continue to be bombarded with bad news about the [...]
Filed under: Consumer, Media, Our Results, Positioning, Tech Industry
Make Learning and Saving a Goal in 2009
One of the most popular New Year's resolutions is to save money. In fact, The Today Show recently asked their readers to share their money resolutions for 2009 and received a flood of responses. Viewers' resolutions included: 1. Assess what you have and make use of it. 2. Look great for less. 3. Save money on entertainment without forgoing fun. [...]
Filed under: Monitor and Measure, Our Results, Tech Industry