Here at Communiqué PR, we believe strongly in the value of testimonials. Client or customer testimonials are an excellent way to validate a product or solution. Not only do they offer credibility for your service, but they provide real life examples of how a technology works. A well written testimonial shows potential customers how a technology may fit their needs. [...]
After my experience trying Starbucks VIA, I was curious to see what other people think about the company's instant coffee so I did an informal e-mail poll. I posted a query on Peter Shankman's HARO to see what other consumers think of the new brew. We have successfully used this tactic before to secure customer testimonials and expert opinions on [...]
