Broadcast media have rules and preferences for pitches that, when followed, can make the difference between placing a story and having your pitch sent to the recycle bin. Before pitching broadcast media, it's important to do your homework and know the answers to these questions: Who is the appropriate producer to pitch given the subject manner? Does the producer have [...]
We've written often about the importance of blogging to engage customers, share company news, establish thought leadership and improve search engine rankings. A great example of a blog that has improved - and even created - business for its author is YouLookFab.com, by Angie Cox. A former specialist buyer for ladies' wear, Angie now runs a style consulting business in [...]
One of the most popular New Year's resolutions is to save money. In fact, The Today Show recently asked their readers to share their money resolutions for 2009 and received a flood of responses. Viewers' resolutions included: 1. Assess what you have and make use of it. 2. Look great for less. 3. Save money on entertainment without forgoing fun. [...]
