At Communiqué PR, we often have the opportunity to work with clients who are in the early stages of establishing their company in the marketplace. In today’s competitive environment, launching a new business and capturing customer mindshare is no easy feat. Especially considering when “the rise of business startups reached their highest level in 14 years in 2009 despite the [...]
At Communiqué PR we do a lot of writing. We write press releases, case studies, company messaging and contributed articles. In fact, during the past several months we have written articles for clients that have been published in more than 20 industry or business magazines or daily newspapers. (Please e-mail me if you’re interested in a summary of articles and [...]
A recent article on PR and start-ups in the Silicon Valley by Claire Cain Miller of the New York Times, reminds PR professionals that the media landscape continues to evolve and the role PR plays is crucial to helping clients navigate these new waters. Cain Miller recounts a recent brainstorming session she attended with publicist Brooke Hammerling with Brew Media [...]
Sprint Nextel has announced that it will no longer feature its CEO Dan Hesse in its television advertisements. You may remember the black and white ads featuring Hesse promoting the wireless revolution. For example, in one ad Hesse is shown working on a laptop in the back seat of a New York City cab to promote the network's robust coverage. [...]