Monitoring social media and listening to conversations about your brand, your competitors’ brands and critical issues facing your industry is important if you’re going to stay up to speed on trends. You may also glean information from these discussions that can be applied to your business to make it stronger. Given the importance of listening, I’ve decided to revisit some [...]
The Tokyo Olympics are in full swing, and news is breaking constantly. With nearly every mainstream news outlet covering the 2020 Tokyo Games, AP Stylebook published a topical guide for writers. It also held a special Olympic-themed #APStyleChat on its Twitter account. During these chats, the AP team shares tips for writing and answers commonly asked questions about AP Style [...]
Scrolling through Twitter can sometimes feel disorganized and overwhelming, but Twitter Lists can give you more control over the tweets you see. Lists help you organize your feed by allowing you to group different accounts based on why you follow them. Lists are also more convenient than your default feed because you don’t need to follow an account to add [...]
“Deliver a message or an offer with a call to action; you can also insert a link and a hashtag so your target audience will see this #Twitter” The above statement is exactly 140-characters long, which meets Twitter’s legendary length restriction for a tweet. I love Twitter because it’s a simple, intuitive tool and timely news source, especially for media [...]
I recently wrote about “non-sexy” brands gaining popularity on social media. One of the ways they were doing this was by focusing on having conversations and interacting with their followers rather than simply fixing their [caption id="attachment_6356" align="alignright" width="300"] Image courtesy of @Wendy's[/caption] followers’ attention on product promotion. Ragan’s PR Daily has highlighted yet another secret to gain momentum on social [...]
Twitter can be an invaluable resource. From chatting with friends to connecting with new people, this social network provides a way to instantaneously share information. But the sheer volume of conversations and links can be overwhelming, and many people find it difficult to navigate. So we were pleased to learn about a Twitter feature designed to address this problem. Twitter [...]