Twitter Tools | Communiqué PR
28Apr
Elon Musk’s Acquisition of Twitter: What PR Professionals Should Keep in Mind
Elon Musk’s acquisition of Twitter has dominated headlines for the last few days. The news has led to differing perspectives and left many asking what it means for the future of the platform. While only time will tell how this ownership change will impact Twitter’s future, PR professionals should be considering impacts and changes now. Twitter plays an important role [...]
Filed under: COMMUNIQUÉ PR, PUBLIC RELATIONS, Social media, Strategy, Tech Industry
17Mar
SparkToro – the Marketing Tool All Strategists Need in Their Toolkit
Every day, marketing strategists are on the hunt for new tools that will identify and analyze what platforms their target audiences are using and what content they want most. With SparkToro, a marketing enablement software company, marketers gain access to audience intelligence data, search engine optimization (SEO) analytics, and marketing research tools, all of which can help make their jobs [...]
Filed under: COMMUNIQUÉ PR, Execution, Experience, Monitor and Measure, Planning, Positioning, PUBLIC RELATIONS, Reputation Management, Social media, Strategy, Technology
25Aug
Using Twitter Lists
Scrolling through Twitter can sometimes feel disorganized and overwhelming, but Twitter Lists can give you more control over the tweets you see. Lists help you organize your feed by allowing you to group different accounts based on why you follow them. Lists are also more convenient than your default feed because you don’t need to follow an account to add [...]
Filed under: Branding, COMMUNIQUÉ PR, Execution, Monitor and Measure, Social media, Tech Industry
My Four Favorite Twitter Tools
The past couple of times I've given presentations on social media, I have received questions from members of the audience about the best Twitter tools. Given the high-level of interest in this topic, I decided to do additional research, test out some of the most highly-recommended tools and publish my findings on the Communiqué PR blog. Here are my favorite [...]
Filed under: Social media, Tech Industry