Value of company blogging | Communiqué PR
01Feb
Revealed: Most Popular Posts of 2021 vs. 2011
Over the years since we started the Communiqué PR blog, the readership has steadily grown. Our team writes PR-focused posts that provide thought leadership on trends, summarize client results, and offer guidance with tips and tricks relevant to marketing executives, PR practitioners and business leaders. It is revealing to look back at what posts were most popular with our readers [...]
Filed under: COMMUNIQUÉ PR, Education, Execution, Media, PR trends, PUBLIC RELATIONS, Strategy, WORK
Soaring to New Heights
[caption id="attachment_8669" align="alignright" width="300"] Image from Alaska Airlines[/caption] Some companies take blogging to new heights. One of them is Alaska Airlines. It launched its blog (https://blog.alaskaair.com) in June 2014 and in two years the blog has published more than 230 stories that people are actually reading. Halley Knigge, who signed on with Alaska Airlines in January 2014, runs the blog. [...]
Filed under: Business to Business, COMMUNIQUÉ PR, INDUSTRY, PUBLIC RELATIONS, Strategy