It’s been almost a year since TikTok hit a billion users, and the site’s growth shows no signs of slowing. More recently, HootSuite’s Social Trends 2022 Report finds that TikTok will become the most important social network for marketing. This is partly because TikTok has experienced a 1,157% global user base increase from 2018 to 2020. In response to TikTok’s [...]
Video continues to grow in popularity as an effective storytelling and lead generating tool in B2B marketing strategies. According to 2020 data from HubSpot, “Video has become the most commonly used format in content marketing, overtaking blogs and infographics.” Specifically, HubSpot shares that “promotional videos and brand storytelling are the most common video types created by marketers.” The number of [...]
Would you believe it if you heard that 59 percent of senior executives prefer video content over text? You better believe it. According to Forbes Insights, 80 percent of senior executives say they are watching more online videos today than they were a year ago. In addition to the uptick in views, executives are also inclined to take some sort [...]
It’s no question that visual content has seen an uptick in the past year. Between the growing popularity and competition between major social media apps such as Snapchat and Instagram, as well as the steady hype around VR integrations to enhance the user experience, the opportunity for diversifying marketing campaigns and introducing exciting visuals such a video, is vast. When [...]
It is hard to predict which videos will become an internet hit. Many marketers try to develop videos they think will go viral – and focus a lot of time on the quality of the video. However, oftentimes the videos that go viral are not those with the slickest production quality, but the ones with the most compelling content. Possibly [...]