Visible Technologies | Communiqué PR
Social Media Measurement Tools Continue to Evolve
Social media has dramatically changed the way organizations interact with customers and key audiences. Opportunities to engage directly and in real-time through social networking platforms such as Facebook, Twitter and blogs have given way to new levels of engagement with instant feedback. As more organizations evaluate how to leverage social mediums, many are asking questions such as, "How do I [...]
Filed under: Social media
Businesses Cannot Afford to Ignore Twitter – Five Steps to Take Now
Social media is changing business. Twitter enables anyone to broadcast anything to millions of people in an instant. The short 140 character updates seem casual, yet the impact of one message can have significant and sometimes drastic implications. Known brands such as Ketchum, JetBlue, Southwest and Domino's have all learned first-hand the effect Twitter can have on their reputations. With [...]
Filed under: Social media
TechFlash and Whrrl Launch Parties
Last night Colleen Moffitt, Melissa Liton, Paulette Zimmerman and I had the opportunity to attend TechFlash's launch party at the Palace Ballroom. What a fun night! It was terrific to catch up with the movers and shakers in Seattle's tech community. Highlights of the TechFlash event included mingling with Jeremy Lewis of Big Fish Games; chatting up Brian McAndrews before [...]
Filed under: Business to Business, Media, Tech Industry
Leveraging the Blogosphere; Insights from CPR
Many companies struggle with how to respond to bloggers - let alone engage and interact with them. With more than 75 million blogs on just about every topic imaginable, it is overwhelming to think about monitoring and engaging bloggers. The key, like so many things in life, is focus. You need to figure out who the most influential bloggers are [...]
Filed under: Social media
Seattle Fosters Tech Entrepreneurship
Today's article in the NY Times, ’Seattle Taps Its Inner Silicon Valley, was of interest to me as it highlights what has become very evident to those of us immersed in the technology industry here – Seattle is a hotbed for technology innovation and development. Author John Markoff touches on the impact companies such as Microsoft, RealNetworks and Amazon have [...]
Filed under: Tech Industry