visual marketing | Communiqué PR
14Apr
Guide to Blogging for SEO: Refresher on Tips & Takeaways from Semrush’s 2022 Report
A little over a year ago, we published a post sharing four tips to optimize blogging for SEO. With 2022 well underway, we want to revisit those tips and determine if and how SEO content development strategies have evolved in just one year. As a quick refresher, blogging is an important tactic to improve SEO because it can help [...]
Filed under: COMMUNIQUÉ PR, Execution, PR trends, PUBLIC RELATIONS, Social media, Strategy, Technology, Writing
28Oct
Five Practical Tips from Business Wire
As an intern at Communique PR, I have enjoyed learning more about PR professionals' resources for their everyday projects and clients. Life as a marketing student is a fast-paced journey where I’ve been fascinated to learn more about creative branding and public relations methods. As I discover more about the PR world, Business Wire has given me some valuable tips [...]
Filed under: COMMUNIQUÉ PR, Execution, Media, Monitor and Measure, PR trends, PUBLIC RELATIONS, Strategy, Technology, Writing
29Sep
What You See Is Who You Get – Targeting Imagery to Match Your Audience
For PR professionals, identifying targets, aiming messaging, and directing distribution towards a particular audience is well within the skillset, but one key element of the content usually lands outside of the PR department – imagery. Visuals, graphics and videos tend to be under the purview of the marketing, product or advertising team. Understandably, these visual assets are often created to [...]
Filed under: Branding, COMMUNIQUÉ PR, Positioning, PR trends, Strategy
Using the Power of Pinterest to Pump Up Your Press Release
At Communiqué PR we are always trying to stay current on the latest social media and PR trends, and how they can benefit our clients. I recently came across an article on Ragan.com titled, “How Pinterest can boost your press release results” (by Carrie Morgan, September 21, 2012.) The article presented interesting ways that Pinterest can be used to increase [...]
Filed under: Planning, Positioning, PUBLIC RELATIONS, Strategy