Webinar | Communiqué PR
01Oct
Leveraging Your Library of Webinars for Earned Media
Earlier this year, we shared a blog post that outlined some of our projections and insight about the growing virtual trade show and webinar market caused by the global pandemic. Since May, there has been a spike in the presence and planning of global virtual trade shows and on-demand webinars. Webinars have always been a popular way to virtually connect [...]
Filed under: COMMUNIQUÉ PR, Planning, Positioning, PUBLIC RELATIONS, Strategy, Tech Industry
16Jul
Webinar Recap: Tesla’s Success Story With Earned Media
As public relations professionals, our job is to get the word out for our clients and effectively tell their story to promote brand awareness. With three avenues of media—earned, paid and owned, it’s critical to find the right balance for each client depending on their business objectives and target audiences. While all forms lead to one road – awareness – [...]
Filed under: COMMUNIQUÉ PR, Education Industry, Execution, Media, PR trends, Strategy
14May
Preparing for the New Age of Webinars and Virtual Trade Shows
Organizations in nearly every industry are facing unique challenges brought on by COVID-19. Businesses are determining how to be nimble and maintain their operations, while keeping their employees and customers safe. As a result of government mandated stay-at-home orders, the global remote workforce has expanded seemingly overnight. This change has brought an increase in the adoption of digital collaboration tools [...]
Filed under: Business to Business, COMMUNIQUÉ PR, Education Industry, Execution, Infrastructure Industry, Media, Our Results, PR trends, Social media, Strategy, Tech Industry
Incorporating Webinars Into Your Content Marketing and Lead Gen Mix
Increasingly, organizations of all sizes are leveraging webinars to establish thought leadership, foster lead generation, and interact with their target audiences. The Content Marketing Institute found that 60 percent of marketers are using webinars as part of their content marketing programs. Further, a survey by the research firm Demand Metric, together with Vidyard, found that 74 percent of B2B marketers [...]
Filed under: COMMUNIQUÉ PR, INDUSTRY, Media, Positioning, PR trends, PUBLIC RELATIONS, Strategy, Tech Industry
The New Rules of Media Relations; Have They Really Changed?
I recently participated in a webinar hosted by PRWeek surrounding the new rules of media relations. We all know that the media landscape has changed with publications shutting down or moving to online formats. But interestingly, the rise of social media, namely Twitter, has really changed the playing field in how media source their content for stories and interact with [...]
Filed under: Execution, Media, PR trends, Social media