When trying to optimize content and boost rankings on search engines, many marketing pros look to search engine optimization (SEO) as their north star. These three magic words (and letters) help teams measure and increase general brand awareness and engagement with target audiences. By investing in SEO, businesses interconnect their marketing efforts with the architecture of their website so that [...]
Here at Communiqué PR, we’re always on the lookout for tools that make our work more efficient. Recently, we’ve been using one extra handy tool that we thought worth passing along—analytics provider Alexa.com. Alexa.com offers free website analytics, including traffic data, national rankings, global rankings and more. These rankings give an idea of how a particular website compares to others. [...]