An up-to-date company website is essential for brand awareness and relevance. Whether the website refresh includes implementing new features or redesigning the user interface, these projects require careful planning and execution. Depending on the changes, the company’s communications and public relations teams can help ensure consistency of brand positioning and voice. Involving these groups is especially critical if the website [...]
The “About Us” page is one of the most important pages – and often most visited – on any company’s website. For most businesses, the messaging is first created at the early stages of the website’s design and most likely has not been reviewed since. However, while you may not be paying attention to it, potential customers are. It is [...]