word choice | Communiqué PR
03May
A Few Thoughts on Writing
As my colleague Lauren Beehler recently pointed out in her article, “Improve Outlines to Enhance Your Writing,” it can be beneficial to organize your thoughts when beginning a new assignment or project. Beehler explains that an outline can help “ensure your writing is organized, thorough, and achieves its purpose,” among other things. To build upon Beehler's recommendations, I thought I'd [...]
Filed under: COMMUNIQUÉ PR, Writing
26Aug
Want Your Writing to be Accurate? Look Out for These 10 Often Confused Word Pairs
Accurate and precise language is essential for communicating a writer's intended meaning. There is a risk, if you do not choose your words carefully, that your reader will be forced to pause and decipher your meaning or that your word message will be conveyed inaccurately or lost entirely. Either way, your writing loses credibility, and in the latter case, you [...]
Filed under: COMMUNIQUÉ PR, Education, Execution, WORK, Writing
22Jun
Intentional Query Design: Second of a Three-Part Series
A well-written question will mean the same thing to all respondents.Jennifer Leigh Brown When creating a survey, if you’re hoping to receive accurate and insightful answers, the phrasing and functionality of your survey queries can determine the success of your results. Questions that are poorly worded, biased, confusing or don’t allow respondents to accurately reflect on their experiences can result [...]
Filed under: COMMUNIQUÉ PR, Execution, Monitor and Measure, Strategy, Writing
22Oct
The Basic Tenants of Diplomatic Communication
The words we speak and how we deliver them can greatly influence how others perceive our message. It’s important to carefully consider our words to ensure that the messages we want to convey come across as clearly as possible. In life, both professional and personal, we communicate with a variety of people from a variety of backgrounds, with different views [...]
Filed under: COMMUNIQUÉ PR, PR trends, PUBLIC RELATIONS, Strategy