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Five SEO Tips for Websites
A company website can be a vital tool to educate and engage current and potential customers. Customers’ first brush with a business often comes through a search on the Internet. According to data from analyst firm iProspect, “62 percent of search engine users click on results within the first page of search results and 36 percent believe that companies whose [...]
Filed under: Branding, Positioning, Strategy, Tech Industry
Will AOL’s Purchase of TechCrunch Impact PR?
Last week’s purchase of TechCrunch, Inc. by AOL sent shockwaves through the technology industry leaving many wondering how this deal would impact the content infrastructure of TechCrunch, a leading online blogging network. According to a press release from TechCrunch, as part of the agreement TechCrunch, “will join the AOL Technology Network while retaining their editorial independence, further bolstering AOL’s position [...]
Filed under: Media, News, PR trends
New Search Tool Better Than Google?
As PR professionals, we are always interested in learning about new search tools that will impact the ever-changing digital media landscape. Virtually everyone utilizes search engines for research including journalists and PR professionals. WolframAlpha, which made its debut on May 15, could change how we find information through search engines. WolframAlpha is a powerful search service that computes answers to [...]
Filed under: Media
Associated Press Reins in Content
The Associated Press (AP) announced on Monday, April 6 that it would crack down on Web sites and search engines that use the work of the news organization without first obtaining permission from them and agreeing to share profits. In an effort to "exercise some control" over the practice of reposting articles and gaining profit from selling packaged news feeds, [...]
Filed under: Media
Search Engine Optimization and Your Press Release
You've probably been hearing a lot about the importance of search engine optimization (SEO), the practice of improving the volume and quality of traffic to a particular Web site. You are likely aware that you need to make certain your company's press releases and other media materials receive high rankings on search engines, such as Google, Yahoo! and MSN, but [...]
Filed under: Media, PR trends, Strategy