eMarketer recently released a report from Sysomos on the demographics and usage habits of Twitter users. Sysomos is the leading provider of social media analytics. According to the report titled “An In-Depth Look Inside the Twitter World,” 72.5 percent of all Twitter users joined the service in the first five months of this year. Some of the other data revealed in the report include:
More than one-half of all Twitter users (53%) are women, and the majority of this demographic is young.
Among users who disclose their age, 66 percent are under 25, and another 15 percent are ages 25 to 29.
Approximately 85.37 percent tweet less than once per day.
Nearly 94 percent of Twitter users have fewer than 100 followers.
