The “About Us” page is one of the most important pages – and often most visited – on any company’s website. For most businesses, the messaging is first created at the early stages of the website’s design and most likely has not been reviewed since.
However, while you may not be paying attention to it, potential customers are. It is the page where most visitors go to learn more about a company, the products and/or services offered, the company leadership and other pertinent information that will turn a visitor into a customer.
So what does your About Us page say about your company? Take a moment to read it and ask if it still accurately describes and reflects the characteristics of your company. As the old saying goes, “You never get a second chance to make a first impression.”
If you find your company’s About Us page no longer hits the mark, here are a few tips to consider on how to refresh it.
What information on your About Us page resonated well with your customers? Do you find About Us pages a valuable resource when researching a company? What type of information do you look for about a company when you consider engaging in business with them? We would love to hear your thoughts.
Tags: about us page, company website, Public relations, website tips Filed under: Branding, Consumer, PR trends, Reputation Management, Tech Industry