Whenever a client has a photo-shoot for new headshots, we invariably are asked about attire and to provide counsel on what he or she should wear. It is a fair and smart question because what one wears conveys a lot about personality and individual brand. Given these questions from clients, I was eager to read Kate Betts’ book, Everyday Icon: Michelle Obama and the Power of Style.

It is a wonderful book with excellent photos and is a quick read – focused on Michelle Obama’s style and how she is influencing women and their thoughts on dress. According to Betts, for some reason in our country women have felt that style and substance are mutually exclusive. Most women can live in one area or the other, but not both, asserts Betts.

She goes on to explain that some First Ladies seem to use style to enhance their husband’s administration, power and influence, while other First Ladies leverage politics. Michelle Obama seems to combine both style and substance seamlessly.

Ms. Obama is willing to stand out whereas most people dress to fit in or conform. She has been sleeveless in Congress, gone barefoot on the south lawn of the Whitehouse and touched the Queen. She is well-educated, substantial, and stylish, and it shows in her personal wardrobe choices.

The next time you’re getting dressed for an important event in your life, think about the power of your personal style. Are you willing to push boundaries or simply fit in? Do you exude confidence, playfulness, or strength? Find examples of people you admire and notice what they reveal about themselves, and their company or brand, by the way they dress or accessorize.

Finally, if you’re having a headshot taken, keep these tips in mind:

1. Dress in a manner that is consistent with your personality and the spirit of your company.
2. Remember that colors, textures and patterns will appear different in a photo than in real life. If you are not sure how an outfit will appear in an image, have someone take a test shot for you.
3. Color often conveys power and can help you standout, but you do want to avoid any color or pattern that will distract from your face.
4. Cameras will pick up wrinkles, so select a shirt or dress that is not prone to them.
5. Finally, consider where you’ll stand. If a news outlet is sending a photographer to your office, scout a location or background that conveys the personality of your company.