By now, most people are aware that Twitter is currently rolling out several new features, which have now been dubbed the “new Twitter.” Personally, I’m still among the unlucky few who still don’t have the new updates (Twitter is slowly rolling them out to everyone) – despite the fact that I run four Twitter accounts for various clients and personal reasons. With that said, I’ve read many of the reviews and rants on the new features (namely embedded videos and photos and the ability to drill down on a user without refreshing the page), and I want to summarize some of the trends I’m seeing.
The people who love the new platform and features:
The people who think the new platform and features are lacking:
Overall, I think the new features have been positively received. By making the Web interface more interactive and visually appealing, Twitter.com has reinserted itself into the race for the best application to access Twitter feeds. However, when it comes to upgrading and understanding a company’s needs for the platform, I think they’ve still missed the mark. Social media managers do not want to log onto the website every time they want to check their stream or make a tweet. The instant access provided by third-party applications such as Seesmic or Tweetdeck is much more business friendly. Additionally, many social media managers, like me, maintain more than one Twitter handle, which is nearly impossible on the current Web version unless you want to log on and off each time you toggle accounts.
Do you have the new Twitter? What do you think so far? Do you think my opinion will change once I’m able to experience it first hand?
Tags: All Things Digital, ClickZ, jeanine dellinger, New Twitter, Twitter, ZDNet Filed under: Business to Business, Consumer, Media, Social media, Tech Industry