Communiqué PR has had the opportunity to work with Flowroute, now part of Intrado, for more than five years. Throughout these years we have supported a variety of company announcements including solution updates, new partnerships, as well as its acquisition in 2018. We also continue a regular proactive pitching campaign where Flowroute’s executives share best practices for decision makers around how to integrate and update current enterprise communication offerings to embrace new features and benefits of the cloud.

For background, Flowroute powers enterprise communication strategies providing a fully scalable, carrier-grade network to help cloud-based telecommunications companies build and deploy complex communications systems. The company continues to disrupt the telecommunications industry by delivering open access to telecom resources such as phone numbers, inbound and outbound calling, text messaging and advanced signaling data.

Flowroute recently expanded its international capabilities with its network providing extensive coverage in more than 160 countries. Through this expansion, the company offers domestic and international, cloud-based, local and toll-free inbound telephone numbers and allows customers to extend the reach of their networks without having to incur expansion costs.

As a result of our proactive pitching campaigns, we have secured a series of different contributed articles covering topics from collaboration tools, AI, intelligent devices, telecom APIs, SMS/MMS and many more. Below is a snapshot of some of the contributed articles secured and published over the past two years:

• UC Today: How to Evaluate API Providers in Enterprise CloudComms – 4/29/19
• Capacity Media: How is cloud driving modern digitalisation within enterprise communications? – 4/23/19
• Smart Customer Service/Destination CRM: 3 Cloud Communications Trends Impacting CSPs in the Era of XaaS– 5/20/19
• ECN/Wireless Week: Four Questions to Ask When Vetting API Providers– 6/17/2019
• ISE Magazine: Choosing the Right Cloud Communications Partner– 6/1/2019
• MSP Insights: How WebRTC Is Enhancing The Customer Call Center In Today’s Sharing Economy – 9/5/19
• UC Today: Infancy of Enterprise Cloud Comms Adoption Creates Opportunities – 10/24/19
• MSP Insights: How Global Enterprise Cloud Communications Unlocks A New Frontier For MSPs – 11/1/19
• VMblog: Removing Complexities of Migrating Telecom to the Cloud – 11/6/19
• No Jitter: 3 Tips for Success in Telecom-to-Cloud Migration – 11/22/19
• UC Today: Tips to Defend Against Fraud During the Holidays – 12/16/19
• Integration Developer News: Omnichannel Communication at the Edge: The Foundation of the Modern User Experience – 1/16/20
• Telecom Reseller: Leveraging telecom APIs to improve omnichannel customer communication strategies – 1/6/20
• TMCnet: In 2020, the Customer will Drive the Evolution of Telecom – 1/9/20

This past year, we also began developing ongoing content for Flowroute’s blog. Sometimes these posts will mirror and showcase proactive pitching efforts, but most often, these articles highlight Flowroute and Intrado’s enterprise communication solutions and share trends impacting key players in this industry. Below is a snapshot of some of the posts we have developed for Flowroute’s blog.

• Toll-Free SMS or Short Code? Understanding Which Solution Will Improve Customer Experiences – 10/3/19
• Leveraging Telecom APIs to Bring Your Omnichannel Customer Communication Strategy to the Edge – 11/8/19
• How to safeguard your business against telecom fraud leading into the holidays – 11/17/19
• How Telecom APIs Facilitate Business Evolution – 12/10/19
• How MSPs/VARs can help companies take advantage of the benefits of cloud communications – 1/6/20
• The resurgence of voice and call quality powering global collaboration tools – 1/15/20
• Fraud Prevention Features and Tips to Prevent, Mitigate and Manage Fraud from Flowroute – 1/20/20
• Powering Contact Centers with International Numbers – 1/22/20
• The Emergence of Artificial Intelligence in Enterprise Communications – 2/3/20
• STIR/SHAKEN 101 – 2/5/20
• Porting 101: Flowroute Brings Clarity to the Black Art of Porting – 2/27/20
• Elevating Customer Experience with SMS and MMS – 3/4/20

It has been a lot of fun working with Flowroute these past five years! As they continue to disrupt the traditional telecom industry, there continues to be new opportunities to help decision makers understand how to take advantages of the benefits and offerings cloud-based telecom services can provide. Further, as the global remote workforce continues to grow, facilitating collaboration through cloud-based enterprise communication tools becomes even more critical to long-term business success.

To learn more about our work with Flowroute and other support Communiqué PR has provided around blogging, check out the following articles.

• A Communications Provider with SaaS: Flowroute’s PR Wins in 2016
• In 2016, Content Was King: Supporting Dell EMC with Blogs and Bylines