Image provided by Acumatica/Joe Gibbs Racing

Recently, our client Acumatica announced it was headed back to the race track through another sponsorship. The cloud ERP provider sponsored Joe Gibbs Racing‘s (JGR) No. 11 Toyota Camry TRD, piloted by Denny Hamlin in the NASCAR Cup Series race at Kansas Speedway on Sept. 11.

JGR is a top-performing American professional stock car racing organization that has amassed five Cup Series championships since 2000. Throughout the 2022 season, JGR has established itself as an elite NASCAR racing team, with three drivers qualifying for the NASCAR Cup Series Playoffs. Hamlin’s list of career accomplishments is impressive, placing him among the sport’s greatest drivers of all time. He is a three-time Daytona 500 winner, 48-time Cup Series winner, and 15-time NASCAR Playoffs qualifier. Hamlin earned the title of Rookie of the Year in 2006 and is the longest-tenured driver at JGR.

Of the sponsorship, Acumatica CEO John Case said, “We’re honored to be associated with championship teams like Joe Gibbs Racing and prominent drivers like Denny Hamlin, who are known for their impressive performances on the racetrack. Performance is a value that’s central to our mission. We empower businesses with our high-performance solutions that adapt to today’s evolving market demands. Our sponsorship allows us to connect NASCAR’s fan base with competitive, cutting-edge technologies.”

Joe Gibbs, owner of JGR, said Acumatica is “an ideal sponsor for JGR given our shared commitment to performance and teamwork. We look forward to having them join us in Kansas and building what will surely become a winning relationship.”

See the full announcement here: Acumatica Sponsors Distinguished NASCAR Team in its Race to the Finish Line at Kansas Speedway

The exciting announcement has resulted the below coverage and social media buzz.

Congrats to the Acumatica team for this exciting announcement and to Denny Hamlin on the second-place finish!

Editorial Coverage

• Sports Illustrated – FanNation, What Drivers Said: NASCAR Cup at Kansas — plus race highlights in under 3 minutes!, 9/11/22
• NASCAR, What to Watch: 2022 Kansas Speedway playoff race, 9/10/22
• Kickin’ the Tires, Christopher Bell Looking To Continue Moving Through NASCAR Playoffs, 9/10/22
• Speedway Digest, Toyota NCS Kansas Quotes — Denny Hamlin, 9/10/22

• GeekWire newsletter, “Washington state and tech giants embrace ‘Swiss Army Knife’ of clean energy”, 8/31/22 – online link not available
• SpeedSport, Acumatica to Sponsor Hamlin at Kansas, 8/31/22
• MotorMouth, ACUMATICA TO SPONSOR HAMLIN AT KANSAS, 8/31/22
• Speedway Digest, Acumatica to Sponsor Denny Hamlin, No 11 Team at Kansas Speedway, 8/31/22
• TobyChristie.com, Denny Hamlin, Joe Gibbs Racing Secure New Sponsor Acumatica For Kansas, 8/31/22
• Heavy, Denny Hamlin Debuting New Primary Sponsor During NASCAR Playoffs, 8/31/22
• AutoRacing1, NASCAR: Acumatica To Sponsor Denny Hamlin, No. 11 Team At Kansas Speedway, 8/31/22
• Techno Trenz, Denny Hamlin’s New Primary Sponsor Debuts During NASCAR Playoffs, 8/31/22
• USA News, Denny Hamlin is the new main sponsor for the first time during the playoffs, 8/31/22
• Sportriot, Acumatica to Sponsor Denny Hamlin at Kansas Speedway, 9/1/22
• ERP Today, Acumatica sponsors NASCAR team, 9/1/22
• NOTI Deportes, Denny Hamlin, Joe Gibbs Racing aseguran nuevo patrocinador Acumatica para Kansas, 9/2/22

Social Media Buzz

Quick pit stop! @dennyhamlin @JoeGibbsRacing #NASCARPlayoffs pic.twitter.com/tehjNxgbah

— Acumatica (@Acumatica) September 11, 2022

https://twitter.com/JoeGibbsRacing/status/1569093102240940032?ref_src=twsrc%5Etfw

New digs for @dennyhamlin @Acumatica pic.twitter.com/kahnK4gry3

— Joe Gibbs Racing (@JoeGibbsRacing) September 10, 2022