Muck Rack, a Web site that aggregates journalists’ tweets, recently announced the launch of a short-message press release service, which enables companies to publish releases, with links, up to 130 characters long at a cost of $1 per character.
The announcements are published on Muck Rack’s release page as well as its Twitter feed. As many journalists are avid “tweeters” this is a great opportunity to reach this audience through a different medium. In addition, journalists receive thousands of e-mail pitches per day from PR professionals. This allows them to focus on the news that is most relevant and interesting to them and their readers.
