As the lines between traditional public relations and social media blur, we have been thinking about how our clients can leverage custom Facebook applications to drive awareness and engagement of their products and services.
We did some research to get a handle on new apps for Facebook and asked people to tell us which ones they felt are the best. Below you’ll find three examples of some unique apps created by very different companies.
Specifically, we chose to profile apps from Skittles; Art.com and Clorox Green Works ® – Green Heroes Grant Program. We liked the apps from these companies because they all had a clear purpose that benefited both parties (the company and the Facebook user). We also wanted to have one app that was focused on fun (Skittles); one that was clearly educational (Green Works); and one that added clear value to the consumer (Art.com).
Skittles
Art.com, Inc.
Clorox Green Works ® – Green Heroes Grant Program
We hope that these examples of fun, educational or useful Facebook applications spark creative thinking about how you might attract users to engage with your brand, product or service. As strategic communicators, we see myriad ways one could publicize and drive usage of these applications.
Finally, if you have a favorite Facebook application we would love to hear about it. Tell us why you use it and how it enhances your life.
Tags: Art.com, Clorox Green Works, Facebook, Facebook App, Green Heroes Grant Program, iPhone App, Jane Goodall Institute, My Walls, MyFrameShop, Skittles, Social media Filed under: COMMUNIQUÉ PR
1 Comment
Isabella Josefsberg |
Thank you for the post! These applications are a great way to engage consumers and I am particularly interested in how other brands will start using iPhones acts to promote their products.
Skinny Cow is another company that has been successful in using applications on its Facebook Fan page. (http://www.facebook.com/pages/The-Skinny-Cow/97236667166?v=app_10531514314#!/pages/The-Skinny-Cow/97236667166?v=wall).
They have created a “Cowculator” which calculates the nutritional value of Skinny Cow products versus other less healthy alternatives. The Fan page also utilizes polls, event postings, and photo albums to engage fans. I also recently read on article on how Skinny Cow will use its page/fans to raise money for Marie Curie Cancer Cure by having fans tag their names with Skinny Cow products.
http://www.marketingvox.com/skinny-cow-socnet-campaign-focuses-on-charity-046313/
-Isabella