Differentiating your company and its products and services from the competition can be critical to the success of your business. Consider wireless service providers. AT&T Wireless, Verizon, T-Mobile and Sprint work hard to differentiate their service based on price, network coverage and their selection of phones.
As you work to thoroughly analyze your competitors’ product and key messages, and develop effective positioning, consider these five tips:
Having a thorough understanding of your competitors’ messages and products will enable your company to develop clear and concise messages and effectively differentiate your company from others in the market. Ultimately, this will help you take market share from competitors and relay a unified image to customers, investors and business partners.
To learn more about distinguishing yourself from competitors, send us an e-mail at info@communiquepr.com.
Tags: All Things Digital, AT&T Wireless, iPhone, Jon Rubinstein, Kara Swisher, Palm, Palm Pre, Sprint, T-Mobile, Verizon Filed under: Branding, Reputation Management, Strategy
1 Comment
Rachael |
Rachael here from Red Rover Public Relations. I found this article helpful. Thank you. What I’ll definitely be taking away is “Understand Your Competitor’s Claims”
My company offers social media marketing for small biz owners, and in order for us to make our clients memorable we need focus on what our close competition is not doing.
Again, thanks for your awesome blog!
RL